Emergency Communications Essay Example | Topics and Well Written Essays - 1000 words

Emergency Communications - Essay Example The rationale underpinning the technique is known as the fragmentation criteria. (Daniel et al, 3) Fragmentation of goal is meant to near it in a phased manner. During execution some steps might have to be rethought and corrective measures incorporated. Crisis management plans in big chunks would hinder such rethought in terms of cost and execution. Fragmentation of goal, on the other hand would make stepping back easier so that missteps in furtherance can be prudently avoided. The effectiveness of goal oriented approach in adopting fragmentation is well conceptualized by Pernici in her engineering endeavor. Although she is concerned with purely engineering aspects of fragmentation, her ideas of goal-fragmentation is notable. In the book on Systems Engineering she puts forth how the collected knowledge of fragment method would contribute to project objectives. The knack to fragmentation techniques is also envisaged by her. She suggests, pre-constructed goal models for selected fragme nts that could be retrieved from a repository, merged and customized with situational factors and later evaluated qualitatively. (Pernici, 424). The nuances in her presentation may be engineering specific. But an overall conceptualization of her goal-fragmentation technique could be made use of in any arena including emergency communication planning. The most important aspect here to lay stress is that a deliberate skipping/omitting of ‘how to’ is necessary. Because, ‘how to achieve’ is purely the area of working crew. The mode of execution must be allowed to be selected and finalized by the working team by itself. For, emphasis of ‘how to’ by the planner will drastically reduce the speed of working team. Innovation in modalities by the work group would be obstructed. Instead of innovation, it will develop a sense of Damocles’ sword over the heads of working members. Such over- focus on the next command of ‘how’ will practically arrest the

What is Federalism Assignment Example | Topics and Well Written Essays - 250 words

What is Federalism - Assignment Example The second type of federalism cooperative federalism (1945-1969).This federalism saw the national government become integrated with the local and state governments, making it hard to differentiate where one type of governance starts and the other one stops. The third example of federalism is known as New Federalism (1969-present) and since 1970s, political scholars and leaders of the New Federalism have made arguments regarding the national government becoming very influential and that control should be returned to the states(Ilka,2005). The three factors that have allowed the concept of federalism to shape American political behavior include; political behavior which is an area of political action. This takes place outside the legal and formal organizations of government. Thus political behavior in this scenario is the behavior of groups and persons outside of the government who are struggling to take possession or influence the government. Following political behavior is political activity which is commonplace to all politics. Specific principles of political science may apply to both governmental organizations and political behavior. Finally the third factor that has allowed federalism concept to shape American political behavior is political culture, which is basically the pattern of orientation to political activity and finally sectionalism which is the ties that link together classes of contiguous states (Michael,

Employment law Essay Example | Topics and Well Written Essays - 2500 words

Employment law - Essay Example This could also be held to be unreasonable behavior. A general rule has been set out in the case of General Billposting Co Ltd v Atkinson1 it was held that there may be instances where an employer has behaved so badly towards an employee that the employee can treat his employment contract as if it is at an end. When this is the case, the employer may not be able to impose any post termination restrictive covenant on the employee, because the contract has been ended as a result of the employer’s own fault, hence he will not have the right to demand that the employee adhere to any conditions post employment. Thus, on this basis, Ali has grounds to contest the sudden change in the contract that has been made by Balmoral. It must also be noted that there may have been certain terms implied in Ali’s original contract, such as the duty of an employee not to work for competitors, even during off duty hours, as also stated in the cases of Hivac Ltd v Park Royal Scientific Instruments Ltd2and Provident Financial Group plc v Hayward.3 Ali’s original contract with Balmoral would have already included the implicit restriction on working for competitors, therefore the grounds for Balmoral instituting a new contract may itself be subject to dispute. In general, once an employment contract has been entered into with an employee, an employer may not change the terms without first obtaining the consent of the employee.4 Unless the original contract Ali had with Balmoral allows the flexibility of changing contractual terms, Balmoral will be required to follow the correct procedure and offer the terms to Ali, who is at liberty to accept or reject them. Balmoral’s dismissal of Ali on the grounds of refusal to accept new terms may give rise to grounds for a breach of contract. Even assuming that the new contract was deemed necessary after the recent incidences of poaching staff, it will be difficult for

Peers comment w5a1 Assignment Example | Topics and Well Written Essays - 250 words

Peers comment w5a1 - Assignment Example Ye man Cheng also fails to mention the New Urbanists. Ye man Cheng states that the traditional architects and those with modern sensibilities were the ones considered as Urbanists. Ye man Cheng fails to give an example of an Urbanist developing community. One example of an Urbanist community is Seattle in Florida. The post focuses on discussing the principles of Urbanism without discussing the other required areas including defining the problems associated with Urbanism and the Impacts of Urbanism in architecture in the late half of the 20th century. Urbanism results in over planned towns that limit residents freedom to make changes to their homes due to the restrictions by the neighborhood committees about the exterior of the buildings. Urbanism created safe cities that saw people move from the rural areas to the cities. Diandra provides a simple description of the concept of Urbanism and how it started. The post states that Urbanism strove to change the attitude of greediness and not caring about the environment by redesigned the cities and towns. The post also states the pioneers of New Urbanism and the goal of Urbanism. New Urbanists wanted to reduce the amount of sprawl by creating buildings or communities with walk-able distances and also creating parks in the surroundings. The post provides an example of Urbanist town and also gives an explanation of the pros and cons of creating Urbanist towns. The post also states the impacts of Urbanism on architecture in the late half of the 20th century. After the creation of the first Urbanist town, Seattle in Florida, the New Urbanists were hired to do more

Using a Star Database Schema Research Paper Example | Topics and Well Written Essays - 500 words

Using a Star Database Schema - Research Paper Example se of a dimensional model is to help decision makers in making strategic decisions without the need of help and support from database experts thereby avoiding extra cost. As a result timely and quality decisions are made. Research by Karen, David and Robert (2006), indicate that denormalization is advocated for in data warehouses as it promotes efficiency of the highest order when queries are run against the warehouse (Karen, David, & Robert, 2006). The concept of dimensional model was developed to cater denormalized data. A star schema model can arguably be referred to as a constrained ERD model. It consists of central entities known as the fact tables that get business event details. Star schema derives its name from the arrangement of the fact tables and dimensional entities forming a star-like arrangement. The representation of this arrangement diagrammatically constitutes the SSD. As a result of this arrangement around a business fact, SSD model is easy to understand. Star schema data model consists of one or more fact tables referencing any given number of dimension tables. There are several benefits of using star schema. First is convenient for simple queries. The star schema simplifies business logic in the realms of reporting. It also provides high level operation performance as a result of simpler queries execution. Lastly star schemas are deployed in most of OLAP systems to make proprietary OLAP cubes efficiently. According to Fig.1, most of the columns if not all in both the dimensions and fact tables are of null value. This means that the primary key is unique and mandatory. Data in the data warehouse comes from various multiple operational databases and therefore in some instances constraints applied in transactional databases need to be loosened. For instance in the star schema diagram in Fig.1, almost all the columns are of null value due to the fact they might lack data. Relationships on the parent sides are not mandatory meaning that there

Marketing Strategies of Newspapers Essay Example for Free

Marketing Strategies of Newspapers Essay The newspaper market, like other markets have become competitive to the extent that survival requires a lot of creativity and innovation in the way the business is conducted. This is the situation in which the three major newspapers on the Zambian market, i.e the Post, the Times of Zambia, and the Zambia Daily Mail newspapers find themselves. Currently, the Post newspaper is the market leader with a market share of eighty percent (80%), the Times of Zambia newspaper and the Zambia Daily Mail, together with the rest of the other newspapers share the remaining twenty percent (20%). For this study, the focus is on three newspapers, The Post which is a privately owned newspaper and the Times of Zambia and the Zambia Daily Mail which are stated owned newspapers. The difference in performance amongst these three newspapers has also been reflected in the differences in the readership of the three (3) newspapers which is indicated below. Source: Synovate Research Center 2005 For any of these papers to gain competitive advantage and long term profitability, there is need to come up with a proper business approach. One such approach is a proper understanding and management of the common business parameters like the quality of the product, the pricing of the product, the distribution of the product, and the promotion of the product. A newspaper firm can then formulate appropriate differentiation strategies based on the above parameters which are commonly known as the four ‘Ps’ of the marketing mix (Kotler, 2003:15). The discrepancies in the market share prompted the researcher to look at the business management aspect of the three newspapers, i.e.how they were applying and using the four ‘Ps’ of the marketing mix. The aim was to determine how the three newspapers were utilizing the elements of the marketing mix in order to gain competitive advantage on the Zambian market. Essentially, this is a comparative study which looks into how the three newspapers were utilizing the marketing mix to increase their market shares. The study was expected to reveal the differences in the usage of the marketing mix and show whether this had a significant impact on the market shares of the three papers. This is not withstanding the fact that the performance of an entity is dependent on the various functional areas of business management. However, in this particular case, what was being put to test was the functional area of marketing, and in this case the application of the elements of the marketing mix. The liberalization of the Zambian economy in 1991 saw the emergence of various entities on the Zambian market. This included the print media. The Post newspaper is one such paper that emerged as a private owned newspaper. Prior to 1991, there were mainly two dominant papers, i.e. the Times of Zambia, and the Zambia Daily Mail newspapers. For this study, the focus was on one private newspaper, i.e the Post newspaper, and the state owned newspapers, i.e. The Times of Zambia and the Zambia Daily Mail newspapers. Currently, on the Zambian market, the Post newspaper is the market leader with a market share of eighty (80%) percent by far surpassing the Times of Zambia and the Zambia Daily Mail which fall into the remaining twenty (20%) percent. This poses the question of why should a newly born newspaper, i.e the Post Newspaper, out match the old newspapers like the Times of Zambia and the Zambia Daily Mail newspapers. Obviously, the market share has to do with the acceptability of the paper. And from a business management point of view, this acceptability is dependent on the paper’s marketing strategies which are based on the marketing mix. Hence the reason for the research in this area. The history of each of the above stated newspapers is as follows: †¢The Times of Zambia newspaper The Times of Zambia is a national daily newspaper published in Zambia. During the colonial period this newspaper was known as The Northern News. It was founded in 1944 as a twice-weekly newspaper aimed at a European readership, owned first by Roy Welensky and then by the South African newspaper chain Argus. Argus then sold the paper to Lonhro, under which it was renamed the Times of Zambia on 1 July 1965. Lonhro had just bought out Heinrich Brewery which had briefly operated a daily, The Zambia Times and weekly Zambia News. Criticism of the government under the editorship of Dunston Kamana in the early 1970s and the change of the government to a one party state led to the purchase of Times of Zambia by the United National Independence Party (UNIP) government who then appointed its own editor, Vernon Mwaanga, in 1972. When the Movement for Multiparty Democracy (MMD) came to power in November 1991, it went to court claiming UNIP had illegally taken over the newspapers. The courts found in favour of the MMD, and ruled that the papers ownership be transferred to the Zambian Government. The Times of Zambia is now owned by the Zambian Government. After the independence of Zambia in 1964, the print media was run by the private sector with Times of Zambia then been published by Lonrho and the name Daily then Central African Mail was run by Scott and Astor. In 1969 it was purchased by the ruling United National Party (UNIP) (Banda, 2004). In 1983, the newspaper industries along with most other industries were nationalized as part of government’s humanism. The two newspapers were then turned into government companies and heavily subsidized by the government. In 1990, there was the introduction of multiparty government and an open, market –driven economy. Privately owned newspapers were reintroduced and according to the National Archives (2003) 137 publications, both newspapers and magazines, were registered between 1991 and 2002. Most of the registered newspapers were either aborted or died soon after the first few issues. The cover price of the newspapers has remained the same in Zambia at K3000.00 with new newspapers coming in and offering a lower price and then failing to survive all together. The other sources of income for newspapers are through the advertising which has grown with newspapers getting more and more expensive. This case research is intended at studying the various marketing strategies used by newspaper companies in Zambia and how they can increase competiveness. My aim is to find out the current marketing strategies of the major newspapers in Zambia, namely The Post, Daily Mail, Times of Zambia, The Guardian and The Mirror. The purpose of the study is to understand the current marketing strategies and come up with recommendations to increase competitiveness in this sector. 1.2 Background to the study After the introduction of the multi-party system and the subsequent liberalization of the economy, in Zambia, in 1991, the country saw the emergence of various types of privately owned newspapers in addition to the two regular newspapers, i.e The Times of Zambia and the Zambia Daily Mail. In all, the mid 1990s, there were several privately owned newspapers in addition to the two regular state owned newspapers stated above. What transpired is that some private newspapers came and went, whilst the two state owned newspapers have failed to be competitive and increase their market shares, but they have survived through Government subsidies. However, one privately owned newspaper, the Post Newspaper, has continued to grow its market share and today it is the market leader in its relevant market. The question of interest to the researcher is to determine the type and effectiveness of the marketing strategies that the Newspapers are using to increase their market share in the relevant markets. 1.3 Research Problem  Since the Liberalization of Zambia’s economy in 1991, several private newspapers have emerged to join the already existing state owned ones. However, most of the privately owned newspapers have collapsed, and the two state owned ones are failing to increase their market, but are surviving on Government subsidies. But one private newspaper, the Post, has continued to thrive to become the market leader. There is still very little competition in this industry with only a few as newspapers surviving and one major newspaper The Post is getting 80% of the market share (Banda 2004). Given this background, the researcher wants to determine the type of marketing strategies newspapers use, and the extent to which these marketing strategies are effective. Consequently, this will help the managements of the newspapers to improve their marketing strategies so as to provide quality services to their customers, and thereby increase their market share and competitivene ss.

Chicboy Marketing Plan Essay Example for Free

Chicboy Marketing Plan Essay Chic-Boyâ„ ¢ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines. It is a quick-service restaurant that is a cut above fast food, with a cult-like following. Our concept focuses on quality, variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with her band spices and charcoal broiled to juicy and tasty perfection. * Objectives The main objective of Chic-Boy is to provide people/ their customers with great foods at affordable prices, provide convenience by allowing family reunions and get together. And last but not the least, one of their objectives is to expand the business by providing and allowing franchise. * THE FRANCHISOR-FRANCHISEE RELATIONSHIP Franchisor shall provide Franchisee with specifications for brands and types of any equipment, fixtures and furniture required for the Franchised Facility, The Franchisor will provide supplies such as products, equipment and materials previously designed and provided by the Franchisor to be used in the Franchised Facilities and â€Å"services† that includes, but is not limited to, consistent innovation and renovation of products and processes, in-store audit checks related to the consistent practices of hygiene, safety, and proper implementation of pre-defined pharmacy practices and methods, also training and assistance program will be given. * Responsibilities of the Franchisee The responsibility of the franchisee will focus on the continuing services and royalty fees, accounting and records, standards of quality and performance. * PRODUCTS AND SERVICES The company offers a wide variety of meals such as Chiquito Meals, Chibog-Busog Meals, Cebu Lechon, Magandand Umaga Meals, Sphagetamis, Japanese, Appetizers, Merienda, Desserts, Soup, Sizzling Specials and etc. Most meals are served with house soup and unlimited rice, they also offer bottomless iced tea. They also give customers fried garlic for free. * MANAGEMENT , STAFFING, STRATEGIC PARTNERS, ANG PROFESSIONAL SUPPORT * Management Team The owner is considered as the General Manager of one store. In every store the highest position that is handling the daily production is their respective Supervisors. . * Staffing The newly franchised Chic-Boy outlet will be hiring 11 staffs consisting of the cooks, crews, cashiers and security guard. * Strategic Partner and Professional Support As for strategic partner, the company will be provided with general contractors will be responsible for the store equipments, maintenance and physical attributes and design of the store, and as for professional support, an accountant to head the accounting and financial side of the company. * Gantt Chart As for the schedule of activities of the company, Chic-Boy will have a one year preparation before it will formally open. The given month will be from September 2012- September 2013. * OPERATIONS * Hours and Days of Operation The proposed Chic-Boy outlet will be operating for seven (7) times a week, sixteen (16) hours a day. The store hours will be from 7:00 am up to 10:00 pm * Layout and Facilities The store will be at least 200sqm. It will have a second floor to accommodate the number of customers. The chairs and tables will be arranged as to allow the customers to still walk in between the them even if ther are a lot of customers. * Licensing, Permitting Other Regulatory Issues Getting the required business license and permits for Chic-Boy is a necessary step to ensure that the business is abiding the bylaws. It needs some kind of business license or permit to run the business legally. Chic-boy will get first clearance and permit before heading to the Securities and Exchange in Commission. * Operating Procedures The procedure will be a simple process starting from the entrance of the customer followed by the purchasing of the food, consumptions of the ordered item and then leaving of the customer once done and satisfied. Then as a new customer arrives, the process starts again. * Inventory Management The products of Chic-Boy will be ordered from the commissary in a daily need basis. It will be stored in the kitchen chillers to preserve good quality and freshness and to satisfy customers standards. * MARKETING * Target Location The franchise will be located at Dr. C. A. Aguila St. inside Mendiola, Manila. Its approximate square footage is 200 sqm. , it is a well traversed path leading jeepney’s and vehicles coming from recto heading to Pandacan, Sta. Ana, Makati and Pasay, vice versa. It is also surrounded by at least six (6) schools. * Marketing Targets The target market of Chic-boy will be students, employees and famiies. There are no age limit as to who are their target market, as long as they can still eat the meals offered by the establishment. * Distribution Since the entity proposed is not in the manufacturing industry, the distribution described in the plan will be the location where the outlet will be put up thus serving the customers within the vicinity. * Competitive Environment and Positioning The primary competitors of the Chic-Boy will be the fast food chains such as Jollibee, McDonald’s and KFC that are within the same vicinity of the proposed franchise. The other food plaes are considered as secondary competitors because since both offer food, the service and type of food served is different. * Marketing Tactics and Support The marketing tactics and support that Chic-Boy are already offering are simple flyer giving and posting of tarpaulins and posters. And the Chic-Boy radio they have in their own stores and outlets. * CAPITAL PLAN * Sources of Funds The P 6,069,000 total investment will be funded by the 5 investors with the distribution as follows: P 3,069,000 for the managing director and P 750,000 for the remaining 4 investors. * Use of Funds The total investment of P 6,069,000 will be used in the payment of rent for the land/property, Working Capital, Furniture, Fixtures, Equipments, Construction and Renovation. A fund shall be allotted for the payment of rent, because the property is leased; for the furniture, fixture and equipments, this includes the aircon units, signage, tables chairs, grillers, range hood, freezers chillers, plates, utensils kitchen and restaurant supplies; another allocation for the construction renovation which includes civil works, plumbing, electrical, lighting, mechanical, exhaust and fresh air; and last but not the least, funds to be used as commissary deposit, franchise fee and working capital.